The “Personal & Product Branding: Social Media Advertising” course, proudly offered by Visualite Academy, Chennai, Tamil Nadu, India, is a comprehensive 3-month program designed for entrepreneurs, influencers, content creators, personal coaches, digital marketers, small business owners, and professionals looking to establish a strong brand identity and leverage social media marketing for business growth.
What You Will Learn?
This course provides step-by-step guidance on building a brand from scratch, mastering Instagram, YouTube, Facebook, and other social media platforms, and creating engaging visual content for business promotion. Students will learn:
Brand Strategy & Identity Development – Define your personal or product brand, create a unique voice, and design a professional brand presence.
Social Media Growth & Engagement – Master Instagram Reels, YouTube Shorts, Facebook Ads, and Trends to reach the right audience.
Content Creation & Storytelling – Learn photography, videography, and video editing techniques to create high-quality visuals that attract customers.
Paid Advertising & Social Media Marketing – Develop Facebook and Instagram ad campaigns, optimize ad budgets, and generate leads.
Promotional Activities & Business Growth – Build an effective content calendar, plan collaborations, influencer marketing, and user-generated content (UGC) strategies.
SEO & Hashtag Strategies – Optimize content for higher reach and engagement on Instagram, Facebook, and YouTube using trending keywords and hashtags.
Branding & Sales Funnel – Convert followers into customers by implementing sales-driven strategies for eCommerce, personal branding, and digital services.
Hands-On Training & Real-World Projects
Live Case Studies – Learn from successful branding campaigns.
Practical Assignments – Work on real-time social media projects.
Mentorship & Expert Guidance – Get personalized feedback and one-on-one coaching.
Exclusive Networking Opportunities – Connect with fellow influencers, business owners, and industry experts.
Who Should Join?
✔️ Influencers & Content Creators
✔️ Entrepreneurs & Small Business Owners
✔️ Personal Coaches & Trainers
✔️ Digital Marketers & Social Media Managers
✔️ Photographers & Videographers
Why Choose Esteemed Visualite Academy?
Industry-leading faculty with hands-on expertise
Training on advanced social media tools & ad platforms
Certification upon successful course completion
100% practical learning with live projects
Enroll Now & Transform Your Brand! Call: 9025 400 400
Start your journey to becoming a social media branding expert.
Course Syllabus – Personal & Product Branding: Social Media Advertising
Duration: 3 Months (12 Weeks)
Mode: Classroom & Online
| Month | Week | Topic | Key Learnings | Practical Hands-on |
|---|---|---|---|---|
| Month 1 Branding & Social Media Strategy | Week 1 | Introduction to Branding & Social Media | Understanding personal & product branding, importance of visual identity, choosing the right social media platform | Case studies of successful brands |
| Week 2 | Defining Brand Identity & Visual Aesthetics | Creating a brand style guide (color palette, typography, logo, mood board) | Designing a mood board for your brand | |
| Week 3 | Content Strategy & Storytelling | Social media content types, psychology of colors, visual storytelling | Creating social media post samples | |
| Week 4 | Social Media Optimization (SMO) | Profile aesthetics, feed layout, tools for scheduling & automation | Profile audit & branding checklist | |
| Month 2 Social Media Advertising & Content Creation | Week 5 | Social Media Advertising Basics | Facebook, Instagram, LinkedIn, TikTok, YouTube ads, organic vs. paid marketing | Drafting an ad campaign |
| Week 6 | Paid Ad Strategies & Targeting | Brand awareness vs. lead generation ads, audience segmentation, ad budgeting | Running a mock ad campaign | |
| Week 7 | Photography for Social Media & Branding | Product photography setup, lighting, composition, mobile photography techniques | Capturing brand photos with proper lighting & angles | |
| Week 8 | Videography for Social Media Ads | Basics of video recording, camera settings, framing, sound & lighting techniques | Shooting a high-quality video ad | |
| Month 3 Editing, Monetization & Growth | Week 9 | Photo Editing for Branding & Ads | Tools: Adobe Photoshop, Lightroom, Canva. Retouching, color correction, filters & branding overlays | Editing brand images for social media |
| Week 10 | Video Editing & Optimization | Tools: Adobe Premiere Pro, Final Cut Pro, CapCut. Adding transitions, music, text overlays | Editing a short-form video for Instagram Reels/TikTok | |
| Week 11 | Influencer Marketing & UGC | Collaboration strategies, working with influencers, sponsored content creation | Reaching out to a micro-influencer for branding | |
| Week 12 | Final Project & Certification | Creating a full social media branding & advertising campaign | Live project presentation & peer review |